Friday, November 17, 2006
Laura Mulvey & the Male Gaze
'Gaze' is used in feminist theory with regards to a man looking at a woman, male gaze. Feminist theories say that since it is always the male looking at the female it shows the male as having power over the woman. Laura Mulvey says that possessing the gaze is intrinsically male and relates to the binaries of female/passive, male/active.
Some advertising presents women in a sexual manner, and it is argued that this degrades women because of the power that the gaze provides for heterosexual men viewing these advertisements.
a_moran at 8:35 am